At Rebel Romance, we’ve always believed fashion can be more than just clothing. It can tell stories, start conversations and, hopefully, help make a difference too.
This season, we’re incredibly proud to announce that our chosen charity partner for our Sunflower print collection is Guts UK with 10% of profits from the collection being donated to support their vital work.
For me personally, this charity partnership means a great deal.
Thirty years ago, I lost my dad to oesophageal cancer. Even after all this time, treatments and outcomes for many digestive cancers and conditions still haven’t improved enough. That reality is heartbreaking, and it’s one of the reasons supporting Guts UK felt so important to us.
Sunflowers have always reminded me of him. We had them at his funeral, and ever since then they’ve symbolised his warmth, kindness and sunny attitude towards life. Choosing a sunflower print for this charity partnership felt incredibly personal and like a beautiful way to honour his memory while helping support others.
Digestive conditions affect millions of people across the UK, yet for decades the digestive system has been underfunded, misunderstood and overlooked. Guts UK exists to change that.
They are currently the only UK charity funding research into the entire digestive system, supporting life-changing medical research that leads to earlier diagnoses, kinder treatments and better understanding of digestive conditions and symptoms.
Since 1971, Guts UK has:
🌻 Funded more than 450 research projects
🌻 Invested over £16 million into digestive health research
🌻 Supported people living with digestive diseases and cancers across the UK
Their vision is a world where digestive conditions are better understood, better treated and where everyone affected gets the support they need.
At Rebel Romance, we know how deeply health impacts every part of life, and we wanted this collection to help support a charity making meaningful change for future generations.
By purchasing from our Sunflower collection, you’re helping us support the incredible work Guts UK continues to do while also supporting a cause that means so much to us personally 💛
Thank you, as always, for supporting our small business and helping us support causes close to our hearts.
