The Atul Mandalia Foundation has been created in honour of Atul Mandalia – the founder of Run & Fly and the driving force behind the ethical, inclusive approach that shaped everything we do today.
Atul has always led with generosity, kindness, and a deep commitment to supporting those around him – from his factories and colleagues to small businesses and customers. He’s spent decades quietly giving back, and we wanted to continue that tradition as Rebel Romance begins its own journey.
Through the Atul Mandalia Foundation, we’ll be donating 10% of our profits from a chosen print each season to a different chosen charity each month, focusing on causes that reflect Atul’s values – from grassroots community projects to organisations supporting marginalised voices.
This is our way of saying thank you – not just to Atul, but to the ethos he’s instilled in all of us: to create with purpose, support one another, and always look out for those who need it most.
The first charity we have chosen is Young Tongues. Young Tongues is a global support charity dedicated to individuals aged 18-64 who have been diagnosed with tongue cancer.
