Our Values & Sustainability
Fashion With a Conscience
At Rebel Romance, we believe that how your clothes are made matters just as much as how they look. We're a neurodivergent-led, LGBTQIA+ friendly brand built on values of inclusivity, transparency, and slow fashion - and we're proud to wear that on our sleeve.
🌿 Ethical Manufacturing
Every Rebel Romance piece is UK-designed and ethically made in India in small, carefully chosen factories where workers are paid a living wage. We work with the same trusted factory partners as Run & Fly, and we visit and vet every facility we work with.
We're not a fast fashion brand. We never will be. Our fabrics are printed locally to minimise our carbon footprint, and we take the time to do things right.
🐢 Slow Fashion Commitment
Each Rebel Romance collection takes 4–12 months to develop from concept to delivery. We don't chase trends or churn out throwaway pieces. Every design is considered, every print is intentional, and every garment is made to last.
We believe in buying less and buying better and we design our pieces with that in mind.
🎨 Limited Edition Prints by Independent Artists
Our prints are created in collaboration with independent artists, giving creatives a platform and ensuring every collection feels truly unique. When a print is gone, it's gone no endless restocks, no mass production.
Wearing Rebel Romance means wearing something genuinely one-of-a-kind.
💛 Charity Prints
We regularly release charity print collections, donating 10% of profits to causes close to our hearts. Fashion can be a force for good, and we're committed to making that real, not just a marketing line.
📏 Inclusive Sizing - Up to 6XL
Style has no size limit. Rebel Romance is designed for all bodies, with sizing that goes up to 6XL. We believe everyone deserves to feel bold, beautiful, and seen and our size range reflects that commitment.
🏳️🌈 A Brand Built on Belonging
Rebel Romance is neurodivergent-led and proudly LGBTQIA+ friendly. Our team, our values, and our community reflect the full spectrum of who we are. You belong here.
Our campaigns feature real people — no airbrushing, no filters, no pretending. What you see is what we are.
Purpose & Stakeholder Governance (PSG1.1)
Our Purpose
At Rebel Romance, our purpose is to create fashion and products that make a positive difference to people and the planet.
We believe clothing and creativity should be inclusive, accessible and empowering. Through ethical manufacturing, meaningful collaborations with independent artists, authentic representation and charitable partnerships, we strive to build a business that benefits our customers, employees, suppliers, creative partners, local communities and the wider environment alongside delivering long term commercial success.
This purpose shapes the decisions we make across every part of our business. It influences how we design our products, choose manufacturing partners, collaborate with artists, support charitable causes, recruit and care for our team, represent people in our marketing and engage with our customers. We regularly review our business practices to ensure they remain aligned with our purpose and our commitment to continuous improvement.
Our purpose is supported by the following commitments:
- To create ethically produced, size inclusive fashion and products that celebrate individuality.
- To work with independent artists and creative partners through fair, collaborative relationships.
- To support charities and community organisations through fundraising, awareness and product collaborations.
- To champion authentic representation by celebrating people of different body sizes, disabilities, genders, ages and backgrounds without unnecessary image retouching.
- To foster a supportive, inclusive workplace that values employee wellbeing, creativity and personal development.
- To continuously improve our environmental and social impact through responsible business practices and informed decision making.
This Purpose Statement has been approved by the Directors of Rebel Romance Ltd and forms part of the Company's governance framework and strategic decision making.
Approved by: Amy Davies Owner, Rebel Romance Ltd
Date approved: July 2026
Review frequency: Annually
Public Statement on Lobbying
At Rebel Romance Ltd, we believe in conducting business ethically, transparently and responsibly.
We support positive social and environmental change through our products, charitable partnerships, inclusive employment practices and collaborations with independent artists and ethical manufacturing partners.
Rebel Romance Ltd does not engage in lobbying activities or seek to influence legislation or public policy on behalf of the Company. We do not employ lobbyists, make political donations or participate in lobbying organisations.
Where we publicly support charitable causes or raise awareness of social or environmental issues, we do so to educate, encourage positive action and support our community rather than to influence legislation.
Should our approach change in the future, we are committed to being transparent about any lobbying activities and ensuring they align with our values of integrity, inclusivity and social responsibility.
Have questions about our practices or want to know more? Read more about our factories or learn about our story.